[5], On May 17, 2013, SkyMall merged with Xhibit Corp, described as a new "marketing software and digital advertising company that trades on an 'over-the-counter' exchange where equity shares of small companies can be bought and sold". Originally, it intended to "get customers to order within 20 minutes of landing and have the goods waiting for them on arrival", before it switched to home delivery. After a struggle with bankruptcy, you won't find endless pages of sleek tech gear. In January 2015, the company filed for Chapter 11 bankruptcy protection. Those contracts certainly buoyed up the business, but I still think they were on an inexorable downward slope. SkyMall began its loyalty business in 1999. [citation needed]. of dealing with SkyMall, Now that I see all their very poor reviews on multiple review sites, I wonder how they can stay in business. Despite today’s changed technological playing field, SkyMall still delivers one thing better than any other in-flight retailer: whimsy. Instead of stocking the merchandise itself near airports, Skymall began leasing sections of the magazines to various distributors which customers would then order from directly. SkyMall is back from bankruptcy and ready for business. While we've never had enough money to purchase most of the products in the quirky catalog, SkyMall is still way too much fun to look at and debate how much you really need that $8,000 massage chair or Harry Potter-esque Magic Wand Remote Control because you always need it. [7] The Washington Post described the catalog's offerings as "whimsical". The first step began in … [2] Same-day delivery required SkyMall to operate its own warehouses near select airports. It has also come to light through various news sources that SkyMall lost its contracts with the airlines. This niche used to include Olsen Electronics, Tech America (actually a Radio Shack subsidiary), Incredible Universe, Heathkit and many others. Since 1999, SkyMall ownership has "bounced around among several private-equity companies",[2] including by Najafi Companies, the largest private equity firm in Arizona in 2012. [2] In April 2015, it was purchased in bankruptcy court by C&A Marketing. 13 unexpected things you can still get from SkyMall, from least to most expensive Milkovasa/Shutterstock Known for quirky products, the former in-flight magazine SkyMall is still going. Hoop Home Security Camera, 1080p IP Indoor Wired Video Surveillance System, Sound/Motion Detection | 350° Pan/Tilt, Text to Speech, 2-Way Audio, Reminders, Live View, Smart App | Family & Pet Friendly SkyMall is a multi-channel, direct marketer offering products through direct marketers and manufacturers through its SkyMall catalogue and website, skymall.com. (Photo: SkyMall.com) Before you mourn the wacky SkyMall, some crazy products will still be in … Due diligence quickly uncovered that all of SkyMall’s contracts with airlines – the foundation of the entire business – had lapsed. And, that is exactly what he hopes to do. Worsley incorporated SkyMall Inc. in Arizona and began mailing out his 100-page business plan to 50 venture capitalists and individual investors. SkyMall currently does not really have a compelling identify. Gogo wants you to text and make calls at 30,000 feet. [8] On April 1, SkyMall was purchased out of bankruptcy court by C&A Marketing for $1.9 million; the new owners plan to re-launch the catalog with a new product selection that will partially downplay the brand's association with novelty items in favor of "more of the innovative, fun, cool products that people are looking for, but that are still in keeping with the DNA of SkyMall. I've still not received my order for which they charged a … All rights reserved. In April, New Jersey-based C&A Marketing purchased Skymall out of bankruptcy protection with plans to revive the business. From a 2001 filing by SkyMall Inc., we know that the loyalty business accounted for no more than 15 percent … But let’s face it: There’s no way SkyMall can be viable if … [7] One of the top-selling items upon the company filing for bankruptcy, for instance, was a Yeti statue. SkyMall.com Home Page. Jordan insists that the concept of in-flight shopping is still valuable — if and when a brand can get back on airplanes. Visit Business Insider's homepage for more stories No shortage of strange items have popped up on SkyMall over the years. If you're still shopping the SkyMall catalog, then this news is going to hit you pretty hard: The in-flight publication may be going out of business. Last year alone, SkyMall lost $3.2 million so they have major moves to make up, because apparently you can't keep a company afloat by just selling Garden Yetis. 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